Marketing coaching forearly-stage, bootstrapped,software startups
Make marketing your growth engine
Acquire the right customers
Create a sales eruption
It’s not marketing dollars that boost sales,
it’s your marketing strategy.
How amazing would it be if a magic genie appeared and granted you an UNLIMITED marketing budget?! You could plaster your company’s offer on every street corner, computer, and smartphone across the world. Billions of people would flock to put their money in your hands. Everything would be perfect and your company would dominate for decades to come, right?
WRONG!!! Big marketing budgets don’t sell your products and services. Intelligent marketing strategy DOES. There are no cash giving genies. All marketing budgets are finite, especially in small business.
An uncomfortable amount of marketing dollars are utterly wasted on poor marketing. Media companies, social networks, ad agencies, and countless marketing hacks perpetually have their hands outreached to readily accept your hard earned marketing dollars. However, when your marketing fails, these same hands point their fingers at the fine print which highlights the fact they’re not responsible for favorable results of any kind. You realize you just set your marketing budget on fire. Any idea of their stewardship over your precious marketing budget quickly becomes a pile smokey ash.
It doesn’t have to go down like this. Executed well, marketing can become a on-demand money making machine, not a cash-hungry monster.
Customized small business marketing strategy and supporting tactics.
Affordable marketing technology recommendations.
An intuituve measurement and reporting framework.
If you’ve been burned by marketing in one way or another, Hotcano is the ointment to heal your marketing wounds. Better yet, we’ll provide you the fire-proof suit to never get burned again.
We deal in RESULTS, not broken promises.
Our passion for our partners’ businesses rivals that of the owners. (Yes, really) Don’t believe us? Just ask one of our current partners. You’ll find a common theme of next level strategy and meticulous attention to detail.
“My experience with Andrew and Hotcano has been nothing but positive. During my initial business idea phase I often felt unsure or unfocused and Andrew helped me to find clarity.
He has a special ability to quickly get to the root of a problem by asking the right questions and having a serve-first approach to life and business. He genuinely wants and loves to help people and it comes through in every interaction I've had with him.
I would recommend Hotcano to anyone starting a business, thinking about starting a business, or someone that has an existing business and needs some help finding clarity with their marketing plan.”
David Powell
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